Booked Wild is the AI visibility agency for European travel and hospitality operators. We get you cited by ChatGPT, Claude, and Perplexity — then rebuild your booking flow so visibility turns into bookings you own, not commission paid to OTAs.
Trusted by independent operators across the UK, Finland, Italy, Spain, and France.
Booking.com sends you a guest. You feed them, host them, clean for them, remember the name of their dog. They go home — and Booking.com keeps the email. Next year they book through Booking.com again.
You don't own a guest. You rent inventory to a platform that owns your guest. Direct booking isn't a margin play. It's the difference between running a business and running someone else's.
We grade the five things Google and AI engines read first — structure, links, usability, performance, and social. Overall mark, category breakdowns, prioritised fixes.
FREE · in your inbox in two minutes
AI visibility across ChatGPT, Claude, and Google AI Overviews. Tripadvisor and Google gap analysis. Booking-flow drop-offs, screen by screen. Two-year OTA dependency arithmetic.
£97 · 12 pages of insights and actions · 5 days
Real prompts pulled from our research set. If your operator name doesn't surface in the answer to a question like one of these, you're invisible to a buying-intent traveller.
“What are the best family-friendly things to do in Lapland in winter?”
“Who offers small-group guided hiking tours in the Swiss Alps?”
“Where are the best dog-friendly places to stay in the Lake District?”
“Which boutique hotels in Tuscany offer great views but aren't too expensive?”
“What unique local experiences should I try in Iceland on a mid-range budget?”
The audit tells you which door makes sense. Three paths into the same method — pick the one that matches where your business actually is, not where you wish it was.
30 DAYS · FIXED FEE
Solo
One cabin. One tour business. One venue. You're running the operation and doing the marketing on the side of the actual job. The Sprint is thirty days of focused work: AI visibility, schema, and the off-site citations that AI engines actually pull from. Add a website if your current site is the bottleneck.
£1,500 Sprint · or £3,000 Including Website
See the SprintMONTHLY PARTNERSHIP · 3-MONTH MINIMUM
Programme
Multiple bookable units or experiences. Real revenue. OTA dependency you want to reduce. A monthly partnership: AI visibility, monthly reporting, ongoing optimisation, and a website rebuild when the existing site becomes the ceiling on the gains we've already proved. Three-month minimum, then rolling.
£1,500–£2,500/mo · scope-dependent
See the Programme9 MONTHS · BY APPLICATION · 6 PLACES PER YEAR
Flagship
Multiple properties, a collective brand, or a destination marketing organisation. Nine months running all five surfaces of the Booked Wild Method — Pitch sharpened, Publish engine running, Product surfaces engineered for AI extraction, Profile built across press and entity graphs, Partnership outreach into regional DMOs and complementary operators. Six places per year, by application.
£30,000 fixed · nine-month engagement
Apply via callWe post prices because operators have been quoted enough times. If you want to discuss fit before committing, book a call.
Optional layers that work alongside the Sprint, the Programme, or the Flagship engagement.
PRODUCTISED OR FULLY DESIGNED
A productised template if you want it live in a month, a fully designed build if you want it considered. Both engineered for AI citation from the ground up: schema, llms.txt, citation blocks, fast load times, direct booking flow.
£3,000 Solo Site · £8,500 Operator Site · £18,000+ Bespoke
See the websitesMANAGED HOSTING · MONTHLY
Managed hosting on Astro or WordPress with monthly schema audits, content freshness checks, citation surface re-engineering. Plugins, performance tools, and security updates included.
£85/mo · three months free with any website build
See what's includedCRM · AUTOMATION · LIFECYCLE
A CRM and marketing-automation platform built on GoHighLevel. Sits on top of Bokun, HostAway, Lodgify, or whatever you're using — and gives you the lifecycle layer those platforms don't.
Self-Serve £49/mo · Done-for-You £199/mo
See CRM and automationAGENTS · CLAUDE CODE
Two paths. We build AI agents inside the CRM and marketing-automation platform, scoped to your operation. Or we set up Anthropic's Claude Code on your machine so you can build your own integrations and automations.
Agents from £99/mo · Claude Code £495 setup
Scope the buildYou're independent. You built something specific. The platforms that funnel guests to you don't care which one they end up at — and they take a cut for not caring.
GetYourGuide and Viator take 25–30% on every booking they send you.
Airbnb Experiences is winding down. Tripadvisor Experiences takes 22–25%. Direct discovery is now the only sustainable channel.
Booking.com and Expedia take 15–22% on every room-night. Tripadvisor dependency. AI invisibility for 'best [type of resort] in [destination].'
Airbnb / Vrbo / Sykes / Holidaycottages.co.uk commission. Multi-platform listing fatigue. AI invisibility for destination + property-type queries.
Aggregators like BookYogaRetreats take 20% on £2,000+ bookings. Direct discovery is the entire game when each booking matters this much.
AI search now answers 'best dinner in [town]' with a shortlist. If you're not in it, you're invisible to a growing share of inbound traveller demand.
Modernised without losing a single ranking. +50% organic traffic four weeks post-launch.
Brand-new alpine development. From zero online presence to Google's first page in 7 days, plus 107 GBP views in the launch fortnight.
Sixteen-year safari operator. Cost per acquisition cut from £140 to £52, conversions up 8×, organic traffic up 400% within four weeks of launch.
“We wanted a rebuild without the risk. Colin was clear, organised, and made the whole process feel safe — especially around SEO. The new site looks great, it's much easier to manage, and the booking/enquiry flow now fits how we operate. It's a proper upgrade, without the drama.”
“Colin and his team have delivered a website that not only ticks the box on the design front but is functionally brilliant and provides users with many opportunities to get in touch. This has in turn increased enquiries, our bookings and our profitability.”
“Professional and personal service backed by excellent knowledge and understanding. They have not only improved our digital performance, increasing ROI and customer enquiries, but continue to educate us with enthusiasm and a determination.”
The dominant share of accommodation sits in unregistered cabins and apartments — booked through Booking.com, Airbnb, Expedia, Hotels.com, Agoda. The segment most exposed to platform commission.
~22% of every euro the destination earns leaves the local economy each year — through OTA commission, GetYourGuide and Viator activity fees, tour-operator margin, and non-local supply chains. €16–41m on Levi's €127m of annual tourism revenue.
Lapland resident overnight stays fell 18–20% YoY in late 2024 against +16% growth in foreign stays. The lines have crossed.
Three AI engines, three queries pulled from our research, three operators on our books named directly in the answer. Mocks below — original responses captured the week of 27 April.
“If your name doesn't appear in the answer, you may as well not be online.”
Check my AI visibility — £0Pitch. Publish. Product. Profile. Partnership. This is the Booked Wild Method.
Five surfaces with named deliverables, posted prices, and a published timeline. No black-box retainers, no vague monthly invoices, no surprise scope.
Independent travel runs on the relationship between the operator and the guest. OTAs broke that relationship in exchange for distribution. AI search is the first technology in two decades that gives operators the chance to take it back.
Don't build your business on rented land. Own your bookings. Own your brand. Own your future.