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ABOUT US
Six People. Two Base Camps. One Shared Desire.
BookedWild was started because operators like you — small lodges, log cabins, retreats, tour outfits, food and drink venues — were quietly handing a cut of every booking to a platform that owned their guests.
We're a small specialist team that fixes that
Meet the team behind Booked Wild.
We're specialists, not generalists.
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Colin
Founder
Rarely doing just one job at a time. When he's not working with clients here, he's running his own travel and property ventures in Levi, Finland — so he's not just advising on this industry; he's in it.
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Justine
Client Marketing Manager
Your first conversation and your last proofread — Justine makes sure we understand your business before a word gets written, then turns that into copy that sounds like you. Off the clock, she's exploring somewhere new, walking the dog, or in the sea.
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Sadie
Website Manager
If it's a change, a build or a design on your site, Sadie's the one who makes it happen — turning what we've learned about your business into a site that's fast, usable and easy to book from.
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Rida
Acquisition Manager
Rida's often the reason we meet in the first place — she spots the independent businesses worth working with, then does the research that backs up everything we recommend.
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Alex
Graphic Designer
Alex makes your brand look the part, wherever it appears — the visual details that make you recognisable and unmistakably you.
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Livia
Social Media Manager
Wherever your future guests are scrolling, Livia's making sure they stop on you — telling the story of your brand, and ours, along the way.
Our Founder's Story
Colin Harrison.
Nearly 30 years on both sides of the booking.
I spent the first decade of my career inside agencies running SEO and websites for hotels, lodges, and tour operators. Since then, I've watched the same agencies chase whatever was paying, while the underlying problem got worse — operators paid more to OTAs every year, and direct margin shrank.
I started Booked Wild to do one thing well: win more direct bookings for independent operators and cut their reliance on OTAs. It's what I spend most of my time on, and it's why the rest of the team's here, too.
Outside of that, I run a couple of other ventures in Levi — a travel planning business and a property venture — because the itch to actually run something, not just advise on it, never really went away.
Want to know what we'd do for your business?
Whether you’ve tried everything and need an extra helping hand, or you’re sick and tired of relying on OTAs, we are dedicated to building you the website you need.