FOR EXPERIENCE PROVIDERS
OTAs might be serving you well, but they don’t allow you to have full control of your bookings, your margins, or your future. At BookedWild, we build the full direct booking system that gets you more direct bookings so you can lower your reliance on providers like Viator and GetYourGuide.
You built it because you love the wild. Rugged coastlines and ancient woodlands. Mountain trails and open countryside. The first morning light across the valley. The exact moment a guest realises they're finally somewhere real.
But somewhere along the way, the business started running you.
You're losing 25% of every booking to Viator. And your Tripadvisor listing gets quietly demoted if you don't pay Viator more.
GetYourGuide hides your guests behind a masked email. You can't follow up. Can't retarget. Can't bring them back next season. The relationship belongs to the platform.
Even your "direct" booking platform is taking another 6% off the top. FareHarbor, Peek Pro, the others — they handle inventory well, but the marketing layer above them was never built.
And now ChatGPT is recommending the operator down the valley instead of you. Because their site is built for AI extraction and yours isn't.
This isn't a content problem. It isn't a "post more on TikTok" problem. It's structural. Your business is being built on rented land. And the landlord keeps raising the rent.
Recognise any of these? A 45-minute call maps which of them is costing you most.
Book a free strategy callNone of this is your fault. The rules of the game changed.
THE STAKES
Two structural shifts are quietly redrawing the map of who gets booked and who doesn't.
Shift one
When a traveller asks an AI assistant "best northern lights experiences in Finnish Lapland for a small group" or "private foraging guide in Devon" or “private tours in Yorkshire”, only operators with schema markup, plain-text pricing, citation blocks, named-author bylines, and entity-clear positioning get recommended. The rest disappear.
Shift two
Algorithms shift overnight. The OTAs keep testing ways to hold guests inside their apps forever, so even the guests you bring in through your own marketing get poached on the next visit. Every quarter of delay gives nearby operators time to build the digital foundation that will quietly replace you in AI search results.
The window of opportunity to build your own infrastructure—including your CRM, email list, AI presence, and booking flows—is open now, but it won't stay that way.
THE PRIZE
The tamed
The tamed world is what the OTAs sell you: algorithms, commissions, control, noise, screens, dependence.
The wild
The wild world is what we build for you: freedom, ownership, clarity, connection, simplicity, presence.
Every operator we work with is making this shift: moving from renting visibility on Viator to owning their own AI presence, trading reliance on OTA guest acquisition for a dedicated CRM and direct booking flow, and evolving from a platform-dependent listing into a recognised regional authority.
Your direct-booking percentage has risen measurably, and your dependence on Viator and GetYourGuide is something you choose, not something you survive.
AI engines return your business correctly when travellers ask for your category and region.
You have a CRM with every guest, lead, and enquiry in one place — and an email list that's yours, not rented from a platform.
Reviews come in automatically. The volume crosses the threshold where it actually moves you in AI answers.
Your name is in trade press quarterly. The local DMO knows you. Boutique hotels in your region send 15% of bookings.
And the part that matters most: you're working less on marketing, not more. Because the system compounds.
Twelve months in, you should be measurably less dependent on platforms you don't control than you were the day you started.
THE PROCESS
You know a shift needs to happen, and you know we understand you. But what can we really do for you? We build the infrastructure underneath your work so you reduce dependence on Viator, GetYourGuide, and Airbnb Experiences and own your guest relationships.
Viator, GetYourGuide, and Airbnb Experiences take 15–30% of every booking, hide your guests behind masked emails, and demote your Tripadvisor listing if you don't pay Viator more.
AI search engines now decide which experiences get recommended — and most independent operators are invisible to them.
A structural marketing system across five surfaces — Pitch, Publish, Product, Profile, Partnership — that compounds over years instead of evaporating after a campaign.
Less dependence on rented platforms. More direct bookings. A calendar that fills on your terms — even in the shoulder season.
We don’t promise results; we work with you to define the goals, and we do everything we can to get you there.
Start building a system you control. Take back those bookings and reduce your reliance on OTAs.
Not ready to book a free strategy call? Tell us what you're after and we'll get back to you directly. We reply in person, usually the same working day.
One of us will read what you've written and come back with a straight answer — not a proposal template.
Tell us what's not working
A real person reads every one of these.
We reply in person, usually the same working day.
Got it. We'll be in touch.
One of us will read what you've written and come back with a straight answer — not a proposal template.
Tell us what's not working
A real person reads every one of these.
We reply in person, usually the same working day.
Got it. We'll be in touch.
One of us will read what you've written and come back with a straight answer — not a proposal template.
Tell us what's not working
A real person reads every one of these.
We reply in person, usually the same working day.
Got it. We'll be in touch.
One of us will read what you've written and come back with a straight answer — not a proposal template.
Tell us what's not working
A real person reads every one of these.
We reply in person, usually the same working day.
Got it. We'll be in touch.
One of us will read what you've written and come back with a straight answer — not a proposal template.
Tell us what's not working
A real person reads every one of these.
We reply in person, usually the same working day.
Got it. We'll be in touch.
One of us will read what you've written and come back with a straight answer — not a proposal template.
Tell us what's not working
A real person reads every one of these.
We reply in person, usually the same working day.
Got it. We'll be in touch.
One of us will read what you've written and come back with a straight answer — not a proposal template.
Tell us what's not working
A real person reads every one of these.
We reply in person, usually the same working day.
Got it. We'll be in touch.
One of us will read what you've written and come back with a straight answer — not a proposal template.
Tell us what's not working
A real person reads every one of these.
We reply in person, usually the same working day.
Got it. We'll be in touch.
One of us will read what you've written and come back with a straight answer — not a proposal template.
Get in touch