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CASE STUDY — THE WYNDHAM ARMS
A village pub site built to answer five questions fast
The Wyndham Arms Village pub, Somerset
Same pub. Same warmth. A website that finally makes it easy to find out what’s for dinner.
The Wyndham Arms is a traditional village pub in Ilminster, Somerset — the kind of place people search for on a Friday afternoon wanting one thing: to know if they can eat there tonight. We rebuilt the site around the handful of questions every visitor actually has, without losing the character that makes it a village pub and not a chain.
FOUR THINGS THE OLD SITE COULDN’T DO
Same pub. A site that finally keeps up.
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Show the menu properly
Full digital menu with prices and dietary info
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Update itself
Client-editable CMS — no code, no waiting on us
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Look like the pub
Real photography, not stock
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Work on a phone
Fully responsive, built mobile-first
THE CHALLENGE
A pub that needed a website as straightforward as the food
What we do know from the brief: the pub needed a modern, reliable online presence that still felt like The Wyndham Arms — local, welcoming, rustic, unpretentious. The risk with most pub rebuilds is overcorrecting into something polished and corporate that no longer feels like the pub at all. The brief was explicit about avoiding that.
At the same time, the essentials — menu, opening hours, location, what’s on — needed to stop being buried and start being immediate.
OUR APPROACH IN FOUR STEPS
Personality first, then structure
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Brand and tone
Designed around the pub’s existing character rather than a generic template. Warm, traditional styling built from the Wyndham Arms’ own photography and voice — deliberately avoiding an overly polished or corporate feel.
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UX and navigation
Simplified the structure into clear, customer-focused areas — Menu, Events, Gallery, Find Us — so the information people actually want is immediate, not buried three clicks deep.
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Content
Built a dedicated, easy-to-browse digital menu with prices and dietary information, and a proper visual gallery using real photography of the food, team, interior, exterior and events — no stock imagery anywhere.
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Technical build
A lightweight static site deployed through Cloudflare, paired with a user-friendly CMS — so the pub can update menus, events and opening information themselves, without touching code or coming back to us for small changes. Mobile-responsive throughout, with clear calls to action and a page structure built to grow as the business does.
BEFORE AND AFTER
What the new site does differently
THE HOMEPAGE
The same pub, with the menu, the location and the welcome all readable before you scroll.
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Find Us, properly
Address, interactive map, opening hours and contact details in one place, not buried or scattered across pages.
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Food, upfront
A dedicated menu people can actually browse, not a static PDF or a photo of a chalkboard.
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Ownership without complexity
The pub can edit its own content day to day, on a custom-built front end most CMS-driven sites can’t match on performance.
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Built to grow
Proper page structure for food, events, story and gallery, rather than a single homepage carrying everything.
WHAT’S NEXT
The site’s just the start, not last orders
Don’t settle for a site that makes finding the menu, checking opening hours, or getting in touch harder than it needs to be. We build sites that make the whole journey frictionless — so the booking stays with the pub, not a directory listing.
Book in your free strategy call today, or apply for a homepage redesign and see what your business looks like when it’s built for freedom.
Two ways to begin