Shift one — search has fragmented, and glamping is one of the hardest categories to win in it.
"Glamping near me" and "unique stays" searches are dominated by directories and OTA pages, not independent sites. AI assistants like ChatGPT, Claude, Gemini, and Google's AI Overviews are starting to answer these questions directly — and only sites built for extraction get cited. Everyone else is invisible, regardless of how good the stay is.