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WHO WE SERVE
Independent Travel and Hospitality Businesses
Seven categories of travel and hospitality businesses across the UK and Europe. Each with a different OTA dependency, a different approach to smart search discovery, and a different next move.
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01.
Tour Operators
Multi-element, itinerary-based trips — the operator builds and delivers a structured product over hours or days.
Guided day trips, multi-day expeditions, small-group adventure operators.
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02.
Experience Providers
Single, standalone bookable activities — one thing, one session, not a built itinerary.
Classes, workshops, urban tours, niche specialist activities.
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03.
Lodges, Log Cabins, and Resorts
Staffed, serviced stays — the business delivers hospitality on-site.
Boutique hotels, family-run lodges, hosted log cabins, wilderness resorts, country house hotels, eco-resorts, agriturismi — typically 3–30 rooms, independent ownership, character-led.
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04.
Short-term Rentals
Self-catering stays competing primarily on OTA visibility and platform saturation — guests book and stay unattended, in a conventional property.
Cottages, chalets, barn conversions, holiday homes. Independent operators, single-property hosts, small portfolio managers — typically 2–50 properties.
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05.
Glamping and Camping
Outdoor and semi-outdoor stays whose core challenge is discovery, not platform saturation — guests often don't know the site exists, rather than choosing between many listings of it. Frequently under-served by conventional OTA categorisation altogether.
Treehouses, domes, safari tents, shepherd's huts, yurts, bell tents, campsites, campgrounds, glamping pods.
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06.
Retreat Hosts
Wellness, yoga, adventure, food, writing, and silent retreat operators — typically high-ticket, low-volume bookings with multi-night packages.
Yoga and wellness retreats, silent and meditation retreats, writing and creative retreats, adventure and fitness retreats — often run at borrowed or partner venues rather than owned property.
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07.
Destination Food and Drink Operators
The venue's primary revenue is on-site dining/drinking — not a bookable activity run by someone else.
Destination dining restaurants, gastropubs, vineyards, distilleries, cafés serving travellers as much as locals.
Don't build your business on rented land.
FAQs
Probably. These are the businesses we see the most, not a strict list. If you're independent and in travel, tourism or hospitality, get in touch, and we'll tell you straight whether we're the right fit.
Start with whichever matches your primary revenue stream. On a call, we'll help you figure out where the real opportunity is if it's not obvious.
