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Free guide

The anatomy of a homepage that books guests

A homepage has a job to do at every scroll depth. This free guide walks the page from the top down and shows what belongs where, so a visitor can understand what you offer, trust it and book it.

  • What the top of the page has to do in the seconds before someone decides to stay or leave.
  • Where availability, price and location belong, and what happens when they arrive too late.
  • Which calls to action fit which moment, from “explore” at the top to “check availability” further down.
  • The proof and practical detail guests look for before they commit.
  • A checklist you can hold your own homepage against.

Written for independent travel, tourism and hospitality operators — holiday lets, glamping sites, lodges, retreats, restaurants, tours and independent hotels.

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