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Your mobile checklist
Your 15 Point Mobile Website Checklist
You have seen the three checks. This is the full version: five things to look for in each one, on your own phone, and the fix for every one you answer No to.
Site speed
Only 1%
13.3s average load time
We tested 606 independent accommodation websites on a phone. The average took 13.3 seconds to load, and only 1% loaded in under 2 seconds.
Booked Wild crawl of 606 sites
Before you start
Before you start, switch Wi-Fi off, open a private tab and have a timer ready.
Answer each question for your own site. Nothing is sent anywhere — your answers stay on this device.
CHECK ONE
Time your homepage
Open your homepage in the private tab and start the timer as you tap Go.
Can you read the page and tap a button within 4 seconds?
Fix: run your address through pagespeed.web.dev. It is free and lists what is slowing the page.
Is the first screen one still photo, with no slider or video?
Fix: swap the slider or video for your single best photo.
Can you read your headline before the photo finishes loading?
Fix: resize the top photo to phone width and compress it before you upload it.
Do text and buttons stay put, with nothing jumping as the page loads?
Fix: ask whoever looks after your site to set a fixed size for every image.
Is the page clear of pop-ups, chat bubbles and banners for the first five seconds?
Fix: remove the ones you don’t use, and set the rest to appear after a scroll.
Yes answers in check one / 5
CHECK TWO
Find your booking button
Open your homepage and keep your thumb off the screen.
Can you see a booking button without scrolling?
Fix: put one button directly under your headline.
Is it a button on the page, and not only a line in the menu?
Fix: keep the menu link and add a button as well.
Do its words say what happens next, such as Check availability?
Fix: replace vague labels such as Find out more with what the guest gets.
Does your thumb hit it the first time?
Fix: ask for a button at least 48 pixels tall, with clear space around it.
Does one tap take you to dates and prices?
Fix: link it straight to your booking calendar. If you take enquiries, say how quickly you reply.
Yes answers in check two / 5
CHECK THREE
Book with yourself, start to finish
Pick real dates and go as far as the payment page. Then watch someone who has never used your website do the same.
Can you see a price before you type in any details?
Fix: show a from-price on the homepage and the full price before the form.
Does the calendar work with one thumb and show which dates are free?
Fix: ask your booking system’s support how to switch on its phone layout.
Does the form ask only for what you need to take the booking?
Fix: remove fields you don’t use before arrival, and ask for the rest by email.
Does the booking page look like your website, with your name and colours?
Fix: add your logo and colours in your booking system’s settings.
Can you always see the button, and read the page without pinching and zooming?
Fix: take pop-ups off your booking pages and shrink the cookie banner.
Yes answers in check three / 5
Your score
/ 15
Answer the fifteen questions above and your score appears here.
Count your Yes answers out of 15. Start with the check where you have the fewest, and work down its fixes from the top.
Time your homepage / 5
Find your booking button / 5
Book with yourself, start to finish / 5
Next step
Not sure what a better homepage could look like?
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Clears your answers on this device only.