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Short-Term Rental Website Design
Website design built for one outcome: increased direct bookings.
Airbnb, Vrbo and Booking.com aren't marketing your short term rental — they're renting you shelf space, and charging you 15–23% a night for it. Every guest who books direct is a guest you keep. Booked Wild builds the website, search visibility and rebooking system that gets them there.
THE REALITY
Being found was never the issue.
Your property is live on every major platform. Guests find it fine — they just can't tell it apart from the next 40 listings on the page.
They book, they stay, they leave — and the platform walks away with their email, their loyalty, and a cut of everything they spend next time too.
Built for direct bookings, not just "a nice website"
No platform dependency — visibility that doesn't rely on an algorithm you don't control
Real hospitality marketing experience, not generic web design
SEO, AEO and GEO ready — found on Google and recommended by AI search
01 · Get Bookable
Turn browsers into bookers, on a site you own.
THE GAP
Your booking process is currently three platforms deep. A guest finds you on Airbnb, messages you off-platform if they're brave enough, then has to decide whether it's worth the risk of booking direct. Most won't bother. We build a booking engine on your own site that removes the friction entirely — real-time availability, direct payment, no commission skimmed off the top.
THE PURPOSE
Your site looks like a brochure. Guests want a booking. We don't design STR websites to be admired — we design them to convert. Clear pricing, instant availability, a booking button that's never more than one scroll away. Not a portfolio piece. A sales tool.
THE PORTFOLIO
You're managing five, ten, twenty properties and one website can't do it justice. Multi-property portfolios need a site structured for scale — individual property pages that still funnel to one booking system, not twenty disconnected listings pretending to be a brand. We build for the portfolio, not just the property.
02 · Get Found
Show up somewhere Airbnb's algorithm doesn't control.
- You're fighting for visibility inside someone else's platform. Airbnb's search algorithm decides who sees you, and it changes without warning. Google doesn't work like that. We build SEO that puts your property in front of guests before they ever open an OTA website — so your visibility isn't rented; it's owned.
- Guests are searching in ways that skip listings entirely. AI search tools are increasingly the first stop, not Google. We structure your content so it gets surfaced and recommended in AI-generated answers, not just ranked on a results page — visibility built for how people actually search now, not five years ago.
- You rely on "near me" traffic and hope. Local SEO for a short-term rental isn't optional — it's most of your top-of-funnel. We build the location, amenity and experience content that gets you found by people already planning a trip to your area, not just people who've already heard of you.
03 · Bring Guests Back Direct
Keep the guest relationship the OTA platform is trying to take.
- A guest stays once, loves it, and books through Airbnb again next year — handing over another 15%+ for a guest you already earned. We set up the systems to capture guest details properly at the point of stay, so "book again" means booking with you directly.
- You paid to acquire this guest once. Right now, you'd have to pay again to reach them. We build the infrastructure that keeps them yours after checkout — so filling a quiet week doesn't mean starting from zero.
- Every repeat guest currently still costs you a commission. That's the real cost of platform dependency: not just new guests, but guests you've already won, paying the toll a second and third time. We build the direct relationship so loyalty actually pays you back.
FAQs
No. Most STR owners keep their platform listings — they're still a valid acquisition channel. What changes is that platforms stop being your only channel. We build the direct booking layer alongside them, not instead of them.
A website with no strategy behind it is a brochure. What we build is designed specifically to win direct bookings — booking flow, SEO, and guest retention working together, not a static site that sits there looking nice.
Yes — it's built for it. One booking system, one brand, individual property pages that still feel like part of a bigger operation, not twenty separate mini-sites competing with each other.
SEO takes months to compound, but the booking engine and conversion work on your site start paying off as soon as it's live — anyone landing on your site from a referral, repeat stay, or social post can already book direct from day one.
Because every one of those bookings costs you 15–23% forever, and you own none of the guest relationship. This isn't about volume — it's about margin, and about not being one algorithm change away from losing visibility entirely.
Stop paying rent on your own guests.
Book a call, and we'll show you what a direct booking site could actually do for your occupancy — and your margin.