Case study Levi, FI Brand · build · SEO

Fjällen Levi. From zero to first page in seven days.

Thirteen alpine apartments at the foot of Levi's slopes. No website, no brand, no Google footprint when we started. Built the lot — bilingual site, brand identity, Google Business presence — and ranked top of page one within a week of launch.

OPERATOR
Fjällen Levi
SECTOR
Lodge · short-term rental
SCOPE
Brand · build · SEO
TIMELINE
12 weeks
01 · The numbers, posted upfront

From a blank page — live and indexed in days.

7 days
To Google page 1
Target search term, from indexed launch.
107
GBP views
Google Business Profile, launch fortnight.
2
Press backlinks
Dofollow links via Daily Finland feature.
Day 1
Direct enquiries
First booking enquiries within weeks of launch.
02 · The challenge

A new development with nothing online.

Fjällen Levi finished construction in September 2025 — thirteen premium apartments designed for guests who value comfort, quality, and an authentic connection to nature. Beautiful asset. Zero digital footprint.

No website. No visual identity. No Google Business Profile. The only exposure path was through OTAs — and that meant commission on every booking from launch day.

The owner of Apartment No.12 wanted something else: a brand and digital system that reflected the calm sophistication of Lapland living, and that built direct relationships with guests from day one rather than through a platform skim.

The brief, in one line
Launch a brand from zero. Trust, visibility, and direct enquiries from day one.
03 · The approach · four phases

Story, brand, build — shipped together.

01

Story

Crafted the brand around purity, calm, and the natural beauty of Levi. Tone designed to feel grounded for both Finnish and international travellers seeking authentic alpine comfort.

02

Bilingual build

Site built bilingual (English and Finnish) from launch. Clean, spacious layout that mirrored the apartments themselves. Performance and SEO baked in, not bolted on.

03

Authority surfaces

Press placement on Daily Finland (dofollow article, two backlinks). Google Business Profile established with full categorisation, photography, and post cadence.

04

Launch + iterate

Soft-launch in October 2025. Direct enquiries inside the first fortnight. Foundation in place for seasonal offers, additional apartments, and future experience partnerships.

04 · Before / after

From nothing to a brand that compounds.

Fjällen Levi — Launched site — mobile
Launched site — mobile
Fjällen Levi — Launched site — desktop
Launched site — desktop
Before
  • No online presence or website
  • No visual identity or brand story
  • Reliance on OTAs for visibility
  • No multilingual support or SEO strategy
  • No direct enquiry path
  • Missed brand-building window during the soft-launch season
After
  • Bilingual site (English and Finnish), fast and current
  • Direct booking enquiries within fortnight of launch
  • Google's first page within 7 days of indexing
  • Trusted PR placement and dofollow backlinks for authority
  • Independent brand foundation that compounds over seasons
  • Path to OTA-free growth across the full thirteen-apartment portfolio
05 · The results, in detail

First fortnight, first results.

  1. Time to Google page 1
    7 days
    Target search term, from the day Google first indexed the new site.
  2. GBP profile views
    107
    Google Business Profile views in the first weeks post-launch.
  3. Press backlinks
    2
    Dofollow article on Daily Finland, two high-value links earned.
  4. Direct enquiries
    Within 2 weeks
    First direct booking enquiries arriving inside the launch fortnight.

Sources: Google Search Console, Google Business Profile, internal CRM. Permission and exact figures pending operator sign-off before public release.

“Booked Wild created everything from scratch — brand, website, story, SEO — and made it all work together perfectly. Within the first week we were on Google's first page, and enquiries started coming in immediately. They gave Fjällen Levi the digital presence it deserves. ”

Owner of Apartment No.12
Fjällen Levi · attribution to be upgraded with named version
06 · What's next

First fortnight was the start. Now it's the engine.

The site forms the foundation for long-term growth — equipped with multilingual SEO, flexibility for seasonal offers, the existing Daily Finland backlink, and runway to layer in additional apartment units and future experience partnerships across Levi.

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