Booked Wild builds the AI-search visibility, direct booking infrastructure, and structural authority that lets independent experience providers escape Viator and GetYourGuide dependence — so the next 1,000 bookings belong to you, not the platforms.
45 minutes. Zero pitch. A written 5-surface roadmap within 5 working days.
Trusted by independent guides, instructors, and experience operators across Europe · Built by an operator, for operators · Method tested across 5 AI engines.
Booked Wild is a marketing agency for independent experience providers across Europe — guides, tour operators, instructors, and destination experience businesses. We build the structural infrastructure underneath your work so you reduce dependence on Viator, GetYourGuide, and Airbnb Experiences and own your guest relationships.
You built it because you love the wild. The forests. The arctic silence. The dogs. The first morning light on the fjord. The exact moment a guest realises they're finally somewhere real.
But somewhere along the way, the business started running you.
None of this is your fault. The rules of the game changed. Twice.
Two structural shifts are quietly redrawing the map of who gets booked and who doesn't.
Shift one
Travellers stopped using Google. They're asking ChatGPT.
When a traveller asks an AI assistant "best northern lights experiences in Finnish Lapland for a small group" or "private foraging guide in Devon", only operators with schema markup, plain-text pricing, citation blocks, named-author bylines, and entity-clear positioning get recommended. The rest disappear.
Shift two
Viator and GetYourGuide commissions creep upward.
Algorithms shift overnight. The OTAs keep testing ways to hold guests inside their apps forever, so even the guests you bring in through your own marketing get poached on the next visit. Every quarter you stay dependent is a quarter the operator down the road builds the infrastructure that quietly replaces you in the answer set.
The window to build owned infrastructure — your CRM, your email list, your AI citation surface, your authority entity, your direct booking flow, your partnership network — is open now. It will not stay open.
Most operators we meet are running two well and three poorly. The work of Booked Wild is to find which two are working, fix the three that are leaking, and build the structural infrastructure underneath them all.
Sharpened, defended, and stated identically everywhere a prospect or AI engine reads about you: your homepage hero, Tripadvisor description, Google Business Profile, Viator and GetYourGuide listings, Bokun profile, LinkedIn bio.
Long-form journal articles. Schema-marked FAQs. Named-author bylines. Founder LinkedIn. Podcast appearances. The work that compounds in AI search and human discovery over years, not weeks.
Tour pages with plain-text pricing, citation blocks, FAQ schema, entity-rich descriptions. Multiple price points. Tripadvisor and Google Business Profile rebuilt for AI extraction. Google Things to Do plugged in for zero-commission direct clicks.
Trade press placements. Founder bio resolvable across Wikipedia, Crunchbase, LinkedIn, and Google Knowledge Panel as a structured entity. Case studies prepared so prospects find proof before they ask.
Outreach to peer operators, regional Destination Marketing Organisations, tourism boards, and boutique hotel concierges. Embedded itineraries that cross-feature complementary local businesses.
Bokun, FareHarbor, Rezdy, Peek Pro, TrekkSoft — they handle inventory and OTA distribution well. They handle marketing automation, CRM, lifecycle nurture, and lead capture badly or not at all. That's the gap. That's what we install.
Direct Booking OS sits above your existing booking platform and adds the layer it was never built for:
Every email, form fill, booking, message, and review against one record — even the guests Viator and GetYourGuide tried to hide from you.
Email, SMS, WhatsApp Business, Instagram DMs, Messenger — all in one place. No more switching between five apps between tours.
A booking flow that completes in under 90 seconds. Plain-text pricing AI engines can extract.
Transfers, photography, equipment hire, extras — sent automatically. Revenue per guest goes up without lifting a finger.
Review requests to Google, Tripadvisor, and TrustPilot fire automatically. Review volume is the single biggest lever for AI visibility.
Zero-commission direct clicks from Google search. The discovery channel most operators don't even know exists.
Return offers, seasonal cross-sells, referral incentives. The guests you fought hardest to win actually come back.
You keep your booking system. We add the missing layer above it.
Discovery
Free, 45 minutes + 5 working days
A free 45-minute call. We diagnose all five surfaces. You receive a written PDF naming exactly what's leaking, what's working, and the three to five priorities to fix first. Specific to your business. Not a generic checklist. You can take that PDF and run it yourself if you want to.
Foundations
30–90 days
We sharpen your Pitch, deploy schema across your site, rebuild your Tripadvisor and Google Business Profile for AI extraction, install FAQ infrastructure, and connect Google Things to Do. By day 90, AI engines are returning you when travellers ask about your category and region.
Direct Booking OS
Concurrent, 30–60 days
CRM, unified inbox, chat widget, pre-tour upsells, post-tour reviews, retention campaigns, attribution. The infrastructure that turns OTA-dependent guests into a database you own — sat on top of Bokun, FareHarbor, Rezdy, or Peek Pro.
Authority and Distribution
Months 3–9
Trade press, named-author bylines, partnership outreach, DMO relationships, founder entity-graph work. The compounding work most agencies skip — and the work that takes you from "another tour operator" to "the operator".
Compound and Maintain
Ongoing
Monthly schema audits as AI engines change. Quarterly re-audits of citation share. Continued Publish, Profile, and Partnership work. The system stays alive as the rules change.
The tamed world is what the OTAs sell you: algorithms, commissions, control, noise, screens, dependence.
The wild world is what we build for you: freedom, ownership, clarity, connection, simplicity, presence.
Every operator we work with is moving from one to the other. From renting visibility from Viator to owning their AI citation surface. From depending on GetYourGuide for guest acquisition to running their own CRM, email list, and direct booking flow. From being a listing inside someone else's platform to being a recognised entity in their own region.
Eighteen months in, you should be measurably less dependent on platforms you don't control than you were the day you started.
[PLACEHOLDER cards below — replace with real case-study data once client permissions confirmed.]
Finnish Lapland
Direct bookings rose from 18% to 64% over 14 months. Now cited by ChatGPT and Perplexity for "small-group northern lights experiences Lapland."
"We finally feel like we own the business again, not the platform."
Cornwall, UK
Featured in Condé Nast Traveller within 9 months. Viator commission paid down 38% year on year. Google Things to Do now drives more bookings than GetYourGuide.
"Booked Wild told me the truths the last two agencies wouldn't."
Devon, UK
Review volume tripled in 6 months through Direct Booking OS automation. AI Overviews now returns the business by name for category queries.
"The system runs while I run the tours. That's the part nobody else built."
[PLACEHOLDER: trade-press logo strip · DMO partnership badges · recognised certifications.]
30 DAYS · ONE-OFF
We sharpen your Pitch, install schema and FAQ infrastructure, rebuild your Tripadvisor and Google Business Profile for AI extraction, and connect Google Things to Do. You leave with site-wide schema, a written competitive gap report, and a foundation you can run yourself.
Best for Solo guides and single-experience operators ready to fix the foundations themselves.
£1,500 or £3,000 with a Solo Site rebuild
★ Most operators start here
FROM £1,500/MO · 3-MONTH MIN, THEN ROLLING
Monthly partnership, no fixed end. All five surfaces run over 3–12 months depending on your starting state. Direct Booking OS included from month two. Website rebuilt when the existing site becomes the ceiling — not on a calendar. Quarterly strategy reviews.
Best for Independent experience operators and small tour businesses who want a long-term operator on their team.
From £1,500/month scope-dependent
9 MONTHS · 6 PLACES PER YEAR · BY APPLICATION
The full Method at full power. Trade press, podcast outreach, DMO partnerships, embedded itineraries, full website rebuild, Direct Booking OS, monthly strategy.
Best for Multi-experience operators, collectives, and destination brands ready to dominate a category.
£30,000 fixed nine-month engagement
Booked Wild is a marketing agency for independent experience providers across Europe. We build direct booking infrastructure, AI search visibility, and structural authority across five surfaces — Pitch, Publish, Product, Profile, and Partnership — so independent guides, tour operators, and instructors reduce their dependence on Viator, GetYourGuide, and Airbnb Experiences and own their guest relationships.
We work with independent experience providers and small-group tour operators: husky farms, foraging guides, kayaking instructors, surf schools, sea-fishing charters, cooking classes, photography workshops, wildlife guides, and destination experience collectives. We do not work with chain operators or OTA platforms.
Most agencies sell content, ads, or SEO retainers. We sell structural infrastructure — the schema markup, AI citation surfaces, CRM, direct booking engine, and authority entities that compound over years. We don't run your ads or post on your Instagram. We build the underlying systems that make your marketing work without you.
We deploy schema markup site-wide (Organization, LocalBusiness, FAQPage, Article, Person, Event, Product), configure llms.txt and AGENTS.md to direct AI crawlers, add citation blocks where AI engines extract, rewrite tour pages with plain-text pricing for extraction, and structure your Tripadvisor and Google Business Profile for AI readability. Then we manually test prompts across ChatGPT, Claude, Perplexity, and Google AI Overviews to verify citation gains.
Pitch and Product fixes are visible within 30–90 days. AI citation gains typically show within 60–120 days. Direct booking percentage gains compound over 12–18 months. Authority and Partnership work compounds over years. We are honest about this: it is structural work, not a quick campaign.
No. We help you reduce dependence on the OTAs, not abandon them overnight. The goal is for Viator and GetYourGuide to become a top-of-funnel discovery channel — not the channel that owns your business and your guest relationships.
Yes. We work with whatever booking system you already use — Bokun, FareHarbor, Rezdy, Peek Pro, TrekkSoft, or direct email and forms. We don't replace the booking system; we add the missing marketing layer above it, including Google Things to Do integration for zero-commission direct clicks.
Yes — and this is often where the highest-leverage work sits. Once you have an owned email list, a CRM, and a direct booking flow, you can market shoulder-season offerings and retention campaigns to past guests at near-zero cost. Most operators we work with see their off-season cash-flow stress measurably reduce within the first 12 months.
Sprint: £1,500 (one-off, 30 days). Programme: from £1,500/month (three-month minimum, then rolling). Flagship: £30,000 fixed (nine months). All engagements start with a free 45-minute audit and a written roadmap delivered within five working days.
We map your current state across all five surfaces — Pitch, Publish, Product, Profile, Partnership. Within five working days you receive a written PDF naming exactly which surfaces are leaking, which are working, and which three to five priorities to fix first. No deck. No pitch. The diagnosis is yours whether you work with us or not.
A 45-minute call. A written 5-surface roadmap within five working days. No deck, no pitch — just the diagnosis. Whether you work with us or not, you leave with a document that names exactly where you're leaking bookings and how to plug it.
The OTAs are not going to give back the margins they've taken. The AI engines are not going to wait for your competitors to fall behind. The window is open now.
45 minutes. Zero pitch. A written 5-surface roadmap within 5 working days.