Programme · monthly fee
£1,500–£2,500/mo
Scope-dependent. 3-month minimum, then rolling. 30 days notice to end. No setup fee.
Programme · monthly partnership · 3-month minimum
A monthly partnership for independent properties.
Multiple bookable units or experiences. Real revenue. OTA dependency you want to reduce. The Programme is a partnership — AI visibility, monthly reporting, ongoing optimisation, and a website rebuild when the existing site becomes the ceiling on the gains we've already proved.
£1,500–£2,500/mo · scope-dependent · 3-month minimum, then rolling
What the Programme is
The Programme is a monthly AI visibility partnership for independent properties and boutique operators with multiple bookable units. £1,500–£2,500/mo, scope-dependent. 3-month minimum, then rolling at 30 days notice. Scope: quarterly audits, monthly citation share reporting, ongoing schema and citation surface optimisation, Tripadvisor and Google Business Profile maintenance, an editorial article and two named off-site citations per month, a 60-minute strategy call per month, and an Operator Site rebuild when the existing site becomes the ceiling — built in WordPress Elementor or Astro and included once in the engagement.
This fits if
- You have 2–30 bookable units, experiences, or rooms
- Annual revenue between £200k and £3m
- OTA dependency above 50% and you want it lower
- You want monthly reporting and a partner who picks up the phone
Wait, or pick a different path, if
- You're a solo operator running one venue → Sprint
- You're a collective, group, or destination brand → Flagship
- You want a one-off piece of work with no ongoing fee → Sprint
What's included · 9 named deliverables · every month
A partnership cadence, not a checklist.
- Quarterly AI visibility audit across the operator's full query set
- Monthly citation share report with named competitors and gap analysis
- Schema and citation block maintenance as AI engines change what they extract
- Tripadvisor and Google Business Profile ongoing optimisation — Q&A, photos, response cadence
- On-site editorial cadence: 1 article per month engineered for AI extraction
- Off-site citation building: 2 named external citations per month minimum
- Booking-flow drop-off review every quarter, with prioritised fixes shipped
- Operator Site rebuild when the existing site becomes the ceiling — included once during the engagement
- Direct WhatsApp / email line for fast questions; one 60-minute strategy call per month
How it works
Five stages. Compounding monthly.
- 01 Month 1, week 1
Onboarding + baseline
60-minute call. We map your full query set, baseline your citation share, and agree the first quarter's priorities.
- 02 Months 1–3
First-quarter implementation
Schema, citation blocks, plain-text pricing across every page. Tripadvisor + GBP rebuild. First two off-site citations live.
- 03 Months 2 onward
Monthly cadence
Editorial article, two off-site citations, citation share report, one 60-minute call. Every month, every month, every month.
- 04 When ready
Operator Site rebuild
Triggered when the existing site is the bottleneck on the gains we've already proved. Included once in the engagement.
- 05 Every 3 months
Quarterly review
30-page document. AI visibility, OTA mix, booking-flow drop-offs, named priorities for the next quarter.
Pricing
A real band. Both ends defensible.
The Programme is £1,500/mo at the lower end (4–8 bookable units, single property, single brand) and £2,500/mo at the upper end (boutique hotel scale, 20+ rooms, multiple destinations, multilingual). We name where in the band you sit on the discovery call — and we don't move it once we've named it.
Operator Site rebuild · included
£0 extra
When the existing site is demonstrably the ceiling. Built in WordPress Elementor or Astro. Schema-marked from day one. Included once in the engagement.
Optional add-ons: Hosting £85/mo · CRM and marketing automation £49–£199/mo · AI agent creation from £99/mo.
FAQ
Things operators ask before they buy.
Why a 3-month minimum?
Because AI citation share takes 60–90 days to move measurably. Anything shorter is a Sprint. We don't tie you in beyond three months — after that it's rolling, 30 days notice to end.
Why is the price a band?
Scope materially varies across operators. A property with 4 bookable units sits at £1,500/mo. A boutique hotel with 30 rooms, multiple restaurants, and 5 destination languages sits at £2,500/mo. We name the scope and where in the band you sit on the discovery call — both ends are real, defensible numbers, not 'starting at'.
When does the Operator Site rebuild happen?
When the existing site is demonstrably the ceiling. We measure citation share and conversion across the engagement; when on-site signals are tapped out and the platform itself is the bottleneck, the Operator Site rebuild is included in the partnership fee — built in WordPress Elementor or Astro depending on your editorial workflow.
Can I add Hosting, CRM, or AI agents?
Yes. All three add-ons (Hosting and Maintenance £85/mo, CRM and Marketing Automation £49–£199/mo, AI Agent Creation from £99/mo) layer onto the Programme. They're priced and delivered separately so you take only what you need.
What if results stall?
We rework the priorities. The monthly cadence is yours regardless — articles, citations, schema work, calls. If citation share isn't moving in the right direction by month 6, we'll name what's structurally blocking the work and either redirect scope or recommend ending the engagement. We'd rather lose a client than hold one in stasis.
Payment terms?
Monthly in advance. 3-month minimum, then rolling — 30 days notice to end after that. No setup fee. The Operator Site rebuild, when it happens, is included in the partnership.