Direct-booking website
A site that takes the enquiry, not just looks pretty.
Property-specific pages, fast on mobile, written for the searches your guests actually run.
Book More Direct For 1–8 holiday properties UK & EU
Get More Direct Bookings for Your Holiday Let
We build direct booking websites and guest enquiry systems for property owners, so you can keep using Airbnb and Booking.com without depending on them completely.
Reduce OTA reliance. Capture more guest enquiries. Build your own repeat booking channel.
★ First-Year Direct Booking Value Guarantee · UK & EU homeowners · No long contracts
It works every week
Guest finds your site
Direct, not through Airbnb
Enquiry captured
Every guest, owned by you
WhatsApp follow-up
Sent automatically
Commission-free booking
You keep 100%
Repeat booking
Without paying for them twice
Loops every week
One piece of effort from you. A loop that runs every week.
At a glance
The whole offer in 20 seconds.
Five lines. No jargon. Built for owners who don't have time to read a sales page.
What it is
A done-for-you direct booking website for vacation rental owners — site, brand, CRM and follow-up, built from one form.
Who it's for
Owners of 1–8 holiday properties who want fewer OTA fees and more repeat guests.
What you do
Fill in one form. We build, launch and support the system.
What it costs
£850 / £1,695 / £2,995 set-up · £65–£249/month. Clear pricing, no add-on menu.
The guarantee
If the system doesn't create enough direct booking value to cover your first-year investment in 12 months, we keep supporting your monthly plan free until it does.
CITATION-READY · 70 WORDS
A direct booking website for vacation rental owners is a property-specific site built to take enquiries and bookings without paying commission to Airbnb, Booking.com or Vrbo. Book More Direct is a done-for-you version: one onboarding form produces a website, basic brand, guest CRM and WhatsApp follow-up, with hosting and support included. It's designed for owners of 1–8 properties who want their guest relationships back.
01 · The cost of staying dependent
Right now, your best guests belong to Airbnb.
You started this for freedom. You accidentally bought yourself a 24/7 job. The reality:
- —The 11pm guest messages.
- —The account suspension fear.
- —The 4-star “failure” review trap.
- —The 15.5% Airbnb takes before you've earned a penny — or up to 25% on Booking.com.
- —The guest who loved their stay but can't find you next year because you don't have their email.
Every commission paid is a piece of your business handed away. Every guest who books through a platform is a guest you can't reach next season.
LEAK 01
Enquiries arrive, then vanish — no follow-up, no record.
LEAK 02
Past guests forget you exist by next season.
LEAK 03
OTA fees quietly eat 15–25% of every booking.
LEAK 04
You're answering the same questions at 11pm, every week.
LEAK 05
Your “guest list” lives inside someone else's platform.
LEAK 06
A pretty website on its own doesn't actually follow anyone up.
02 · Book More Direct
Book More Direct gives you the system, not just the site.
You stop being a host running marketing on the side, and start owning the surfaces that produce bookings — your site, your list, your CRM, your follow-up. One onboarding form. Six things built. One place they live.
Basic brand and logo
A name that looks like a business, not a hobby.
Wordmark, colour pairing and one usable mark — enough to look credible across site, email and signage.
Guest CRM
A guest list you actually own.
Every enquiry, booking and past guest captured in one place on gohighlevel — so you can reach them next season without paying for the privilege.
Domain setup
Your own address, not someone else's URL.
We register, point and configure the domain. Email forwarding sorted. Nothing left at default.
Copy from your form
Words that sound like you, not like a template.
Your onboarding answers become the headlines, the welcome page and the booking confirmations — no blank-page writing exercise.
WhatsApp / email follow-up
Nobody falls through. Not at 11pm. Not ever.
Auto-replies, pre-stay reminders, post-stay review nudges and a winter-rebook nudge — written in your voice, sent automatically.
03 · Direct Booking Boost
Every build includes a Direct Booking Boost.
The foundation work that makes the site actually capture and convert enquiries — not just exist online.
- 01Property positioning
- 02Basic brand direction
- 03Basic logo / wordmark
- 04Domain guidance and setup
- 05Website copy from your onboarding form
- 06Direct Booking Keyword Snapshot
- 07Guest enquiry journey
- 08WhatsApp / email follow-up setup
- 09Review and repeat-booking foundations
04 · From purchase to launch
How does it work? One form. Six steps.
Most owners are live inside three weeks. No discovery deck, no software project to manage on the side.
Your 12-month guarantee period starts the day your system goes live.
FIRST-YEAR DIRECT BOOKING VALUE GUARANTEE 05 · Pricing
Simple pricing. No hidden extras.
Pick a set-up tier and a monthly plan. The price is the price. If your property doesn't fit, we'll say so on the call — not after a deck.
EVERY PACKAGE INCLUDES
Direct booking website · basic brand · copy from your form · domain setup · enquiry capture · guest CRM · WhatsApp / email automation · hosting · support
Starter Site
Entry point £850 set-up · one-off
One property, simple direct booking presence.
ON TOP OF THE PREVIOUS TIER
- One property page
- Direct booking enquiry form
- Basic brand and wordmark
- Direct Booking Keyword Snapshot
+ See full inclusions
- · 1 property page · home · contact
- · Domain set-up and email forwarding
- · Copy from your onboarding form
- · Guest CRM (gohighlevel) — single property
- · WhatsApp / email enquiry follow-up
- · Hosting, SSL, backups
- · Day-1 walkthrough call
Signature Site
Most popular £1,695 set-up · one-off
Stronger website with more content and SEO foundations.
ON TOP OF THE PREVIOUS TIER
- Property + location + experience pages
- Stronger brand direction and basic logo
- Extended Keyword Snapshot for your area
- Repeat-booking nudge automations
+ See full inclusions
- · Up to 6 pages including location guide
- · Basic logo, palette and type pairing
- · Full Direct Booking Keyword Snapshot
- · Guest CRM (gohighlevel) — full automations
- · Pre-stay, post-stay and winter rebook sequences
- · FAQPage schema for AI search
- · Domain set-up and email forwarding
- · Hosting, SSL, backups
- · Day-1 walkthrough call
Collection Site
Multi-property £2,995 set-up · one-off
Up to 3 properties or a single premium property.
ON TOP OF THE PREVIOUS TIER
- Up to 3 property pages with bookable enquiry
- Property-by-property branding within one site
- Cross-property guest segmentation in the CRM
- Owner dashboard at handover
+ See full inclusions
- · Up to 3 property pages + collection home + location
- · Branding system that flexes across properties
- · CRM segmented per property + cross-sell automations
- · Pre-stay, post-stay and winter rebook sequences
- · FAQPage and LodgingBusiness schema
- · Domain set-up and email forwarding
- · Hosting, SSL, backups
- · Day-1 walkthrough call + 30-day check-in
More than 3 properties? We'll recommend a larger version of the system — use the enquiry form.
Choose your monthly plan.
The monthly plan keeps the system live, supported and improving. Cancel any time — no long contracts.
Care
Essentials £65 / month
Hosted, maintained, supported.
- → Hosting, SSL, backups
- → Domain and email upkeep
- → Support email reply within one working day
Assist
Hands-on £125 / month
Hands-on improving the system over time.
- → Everything in Care
- → Quarterly content and copy review
- → Photo and pricing updates included
Grow
Growth focused £249 / month
Active direct booking growth support.
- → Everything in Assist
- → Monthly direct booking review call
- → Keyword and AI visibility improvements
Popular combinations.
Start Small
£850 + £65/mo
Starter Site + Care. Direct bookings on, no fuss.
Build Properly
Recommended £1,695 + £125/mo
Signature Site + Assist. The combination we most often recommend.
Grow Direct
£1,695 + £249/mo
Signature Site + Grow. Direct bookings as a real growth channel.
06 · Our First-Year Direct Booking Value Guarantee
Make your money back in direct booking value — or we keep working for free.
THE PROMISE
If your Book More Direct system doesn't generate enough direct booking value to cover your first-year investment within 12 months of launch, we keep supporting your selected monthly plan for free until it does.
WHAT COUNTS AS DIRECT BOOKING VALUE
- Direct booking revenue through your website
- Repeat guest bookings supported by the system
- Recovered enquiries
- OTA commission savings
- Bookings generated through your CRM and follow-up
WORKED EXAMPLE
Starter Site£850
Care (£65 × 12)£780
First-year investment£1,630
If your system doesn't create £1,630 in direct booking value within 12 months, we continue your Care plan free until it does.
To qualify: complete onboarding, keep your property available to book, respond to enquiries promptly, and follow the Owner Success Checklist for your plan.
Get started07 · A real partnership
What you do. What we do.
A guarantee only works when both sides do their part. Here's the split — short, clear, no fine print on the back.
What we do
BOOKED WILD- Build and launch your direct booking website
- Set up your basic brand, logo and wordmark
- Register your domain and configure email forwarding
- Move your guest list into the CRM
- Write and load every automation — pre-stay, post-stay, winter rebook
- Host the site, run the backups, ship the updates
- Be on email for the lifetime of your plan
What you do
OWNER- Fill in the onboarding form
- Send us your photos (or use ours as placeholders)
- Confirm pricing, calendar source and house rules
- Reply to enquiries promptly — same day where you can
- Keep your property available to book on your direct site
- Follow the Owner Success Checklist for your monthly plan
- Send us new content quarterly — we'll prompt you
Care · Assist · Grow all share this baseline. Assist adds quarterly content reviews; Grow adds monthly direct booking calls.
08 · No hidden extras
What it costs is what you pay.
Hosting included — no separate invoice next month
SSL certificate included — no charge to keep your site secure
Domain registration set up — costs at price, not marked up
Email forwarding included — no add-on bill
CRM seat included — no per-user pricing later
Support included — no per-ticket fees, ever
The number on the pricing card is the number on the invoice. We've not put a single owner on a plan they didn't agree to in writing.
09 · Is this right for your property?
We'd rather lose the sale than waste your year.
The honesty in the right-hand column is what makes the left-hand column safe to trust.
Book More Direct is for you if…
- You own 1–8 holiday properties
- 60–90% of your bookings come through Airbnb, Booking.com or Vrbo
- You want fewer OTA fees and more repeat guests
- You'd rather pay a fixed price than sign with an agency
- You're ready to fill in one form and let someone else build the rest
- You can respond to direct enquiries within a day
It's not for you if…
- You manage more than 10 properties and need a PMS migration
- You want a 50-page SEO content programme
- You're not willing to respond to direct enquiries promptly
- You think Airbnb is fine and you don't want to change anything
- You want a software project to manage, not a system to use
- You expect us to guarantee a specific revenue number
10 · Common questions
Fourteen questions. Plain answers.
What is a direct booking website?
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A direct booking website is a property-specific site that takes enquiries and bookings directly from your guests — without paying commission to Airbnb, Booking.com or Vrbo. You own the URL, the guest data, and the booking. It works alongside OTAs rather than depending on them.
Is this just a website?
+
No. The website is one of six surfaces we build. The others are your basic brand, your guest CRM, your enquiry capture flow, your WhatsApp and email follow-up automations, and hosting and support. The website on its own doesn't change much. The system does.
Do you guarantee bookings?
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We don't guarantee a specific number of bookings or a specific revenue figure — no honest agency can. What we do guarantee is the system itself: if it hasn't generated enough direct booking value to cover your first-year investment within 12 months, we continue your selected monthly plan free until it does.
What does “direct booking value” mean?
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Five things, added together over 12 months: direct booking revenue through your website, repeat guest bookings the system supported, recovered enquiries that would otherwise have been lost, OTA commission savings on bookings that came direct, and bookings generated through the CRM and follow-up sequences.
When does the 12-month guarantee period start?
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The day your system goes live — not the day you sign up. If we're still in build, the clock isn't running.
What do I need to do to qualify?
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Complete the onboarding form, keep your property available to book on the direct site, respond to enquiries promptly, and follow the short Owner Success Checklist for your monthly plan. We'll send the checklist in writing before launch.
Can I mix and match set-up and monthly plans?
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Yes. Any set-up tier (Starter, Signature, Collection) works with any monthly plan (Care, Assist, Grow). We'll recommend a fit on the call, but the combination is yours to choose.
Is the monthly plan required?
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Yes. The monthly plan is what keeps the system live — hosting, CRM seat, automation runtime, and the support that backs the guarantee. The lowest plan is £65/month.
Is the domain included?
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Domain set-up is included. The domain registration cost itself is passed through at the registrar's price — typically £10–18/year. We don't mark it up.
Is the logo included?
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A basic logo and wordmark are included on Signature and Collection tiers. Starter includes a wordmark only. If you already have a logo you love, we'll use it.
Do I need to write the website copy?
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No. The onboarding form is structured so your answers become the copy. We rewrite it in your voice; you sign off on the wording in a single review round.
Does this include WhatsApp automation?
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Yes. Enquiry-stage replies, pre-stay reminders, post-stay review nudges, and a winter rebook nudge — all on WhatsApp and email, all written in your voice, all firing automatically.
Do I need to stop using Airbnb or Booking.com?
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No. Most owners run the OTAs in parallel for the first year and shift the mix gradually as direct bookings grow. The point of Book More Direct is to own the guest relationship — not to burn the existing channels overnight.
Can this work for more than one property?
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Yes, up to three properties on the Collection Site tier. If you have more than three, send the enquiry form and we'll quote the right size of system.
11 · Next step
Ready to own your bookings?
Tell us about your property. We'll come back with the right set-up package and monthly plan — clearly, simply, no hidden extras and no high-pressure call.
★ First-year direct booking value guaranteed — or we keep supporting you free until it lands.
Built for holiday homeowners who want more direct enquiries, better guest follow-up, and a guest database they actually own.